App Store Optimization Case Study: RoverCraft
Supreme Media Keywording Optimization results in +35% in app installs on iOs
RoverCraft is a mobile app game by Mobirate that brings the user through an incredible space journey on an endless runner car game. Because there's never enough fun, you get to craft your own space car to reach all the planets!
Supreme Media worked closely with Mobirate to improve the visibility and rankings of RoverCraft on the app store through our App Store Optimization service. We employed a method of keywording in order to become visible to their full potential audience. After the first deployment of keywords in the Canada, US, UK and Australia on iOS, RoverCraft experienced an instant surge in keywords positions and a constant influx of app traffic. The generation of this new traffic improved rankings within less than a month without any UA campaign.
- Visible on New keywords
- Target 100% of the potential audience
- After the first update + 125% visibility!
- Climb in new keywords ranking during the month
- Catch trends related to the game
- Increase of organic downloads up to +35% after 30 days
After the lift on their keywords visibility, it led to the increase of the organic downloads through the english speaking countries. With a major lift on their #1 market: USA, they can renew their user base with high quality user. Never forget, organic users through keywords search is 2x better in "quality" than any targeted advertising campaign.
